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dc.contributor.authorDexter, Sally Ann
dc.date2012
dc.date.accessioned2013-06-07T16:27:14Z
dc.date.available2013-06-07T16:27:14Z
dc.date.issued6/7/13
dc.identifier.otherW Thesis 1397
dc.identifier.urihttp://hdl.handle.net/11040/23795
dc.descriptionIncludes bibliography (leaves 90-93).
dc.descriptioni, 98 leaves : color illustrations.en_US
dc.description.abstractExplores the world coffee market, targeting the marketing efforts made by fair and direct trade coffee companies to revalue coffee in contemporary culture.en_US
dc.description.tableofcontentsCoffee, colonialism, and globalization : a brief historical overview -- What is ethical coffee -- Participant observation -- Informant interviews -- The experience of coffee -- Coffee culture : historical perspectives -- Neoliberalism, commodities, and globalization -- Fair trade systems analysis -- Specialty and sustainable coffee -- How commodities shape identities -- Branding, marketing, and socially conscious consumption -- Perceptions of fair trade -- Case studies of coffee farmers -- Data analysis.
dc.language.isoen_USen_US
dc.publisherWheaton College (MA)en_US
dc.subjectUndergraduate research
dc.subjectUndergraduate thesis
dc.subject.lcshCoffee industry -- Social aspects
dc.subject.lcshCoffee industry -- Economic aspects
dc.subject.lcshEconomic anthropology
dc.subject.lcshCoffee -- Commerce
dc.subject.lcshCoffee -- Social aspects
dc.subject.lcshConsumers -- Attitudes
dc.subject.lcshFair trade foods -- Social aspects
dc.subject.lcshCommerce -- Social aspects
dc.titleConsuming coffee, drinking democracy: fair and direct trade coffee in alternative marketsen_US
dc.typeThesisen_US


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